ANIMAE: THE SOURCE

A values-based imaginal card deck for reflection, conversation, and creative exploration.

Sometimes the quietest questions hold the deepest answers.

Animae is a deck of cards designed to help people slow down and reflect on what matters most — whether alone, with family, or in community. Each card features a single core value — such as courage, empathy, gratitude, or honesty.
Paired with an abstract image, the card invites:

  • thoughtful conversation

  • personal reflection

  • creative exploration

Many people find that working with the cards feels calming, grounding, and surprising — a way into insight without pressure.

More than a Deck

While Animae is simple to use, it was created from a deeper practice of working with image, symbol, and meaning. The abstract imagery allows insight to emerge without instruction, inviting a slower, more reflective way of engaging with values and inner life. Many people are surprised by what arises when they sit with an image — how something quiet but clarifying begins to take shape.

“The value you most need is the value seeking you.”

Ways People Enjoy Animae

  • For personal reflection or journaling

  • As a conversation starter with family or groups

  • In coaching or therapy sessions

  • In classrooms or workshops

  • As a creative prompt for writing or art

Because the process is image-based, it often feels calming and stress-reducing, helping people access insight without pressure.

Why Images Matter

Images invite curiosity rather than answers. They help bypass overthinking and allow meaning to emerge in a more natural, often grounding way. This is what makes Animae flexible across ages, backgrounds, and settings.

Who this Speaks to

  1. People seeking calm and clarity

  2. Parents and grandparents wanting meaningful conversation tools

  3. Coaches and therapists looking for a simple prompt

  4. Writers, artists, and creatives exploring inner experience

About the Deck

  • Each card is rooted in symbolic art — hand-crafted via traditional printmaking (collagraphy + oil-ink + printmaking paper), giving each value a unique visual and tactile presence.

  • Use intuition — reflect on how each symbol, color, and texture resonates with you. Let the abstract art itself activate memory, emotion, or insight.

  • There is no one “correct” way — sometimes draw one card to guide your day, sometimes draw many to explore internal conflicts or emerging desires.

  • This deck is not a “how-to” formula — it’s a journey of inner wisdom and self-discovery.

  • 48 symbolic cards, each printed on luxe sateen-finish stock (2.75” × 4.75”)

  • A guidance booklet with 8 creative exercises — from values-identification to intuitive card draws

  • A sturdy 2-piece keepsake box — perfect for storage or gifting

  • Digital PDF version available separately — convenient for coaches, therapists, teachers or users who prefer a digital format

The Art Behind the Deck

Each image began as an intuited design and hand-cut collagraph plate, inked with oil-based inks and printed on printmaking paper using an etching press before being digitized.
The textures, symbols, and abstract forms were intentionally crafted to evoke the subconscious — allowing each viewer to project their own meaning and insight.

The artwork itself becomes part of the intuition process:
What does this shape evoke in you?
What memory does this texture stir?
What feeling arises before the mind steps in?

Printmaking Process: Behind the Scenes

Meet the Creator

Elizabeth Lorayne is an artist, printmaker, and award-winning author, as well as an ICF-credentialed coach with training in Jungian-informed and expressive arts–based approaches. Her work brings together visual art, imagination, and reflective practice to create tools that support clarity, meaning, and self-discovery.

Animae: The Source grew out of years of creative practice and a deep belief in the power of image and metaphor to help people reconnect with their inner compass.